TONIQ
our aim.
To successfully launch a new concept gym.
In 2018 TONIQ became Bath’s first fitness class based facility. This one-of-a-kind, holistic approach gym was created to feel like a nightclub, and founded on community. Starting from scratch, Wild Vine were engaged to help drive pre-launch awareness and generate customer sign-ups.
Working with the Founder, Wild Vine developed messaging for use across the website and marketing channels including print, press and social media. It was essential to quickly identify TONIQ’s resonating attributes and clearly communicate them with key targets.
pre and during launch.
Campaign planning and execution to drive awareness and engagement
Website build, integration with 3rd party platforms, copywriting and SEO
Design of print and digital communications including A-boards, press ads, promo cards and social ads
Content creation including blogs, film, photography, info assets and graphics, and brochures
Cross-platform digital advertising campaigns
ongoing.
Campaign planning
Web management
Content creation
Design
PR
services.
Strategic Planning
Copy
Design
Web development
Photography
Film Production
PR
Paid Media
results.
Local live press coverage reaching 500,000 individuals
Reached member signup target within 5 months of opening
Business broke even within first 12 months
TONIQ has gone on to be awarded Best Health and Wellness Business in Bath in the 2020 Bath Life Awards
testimonial.
“When we first engaged Wild Vine we were starting from standstill, as a new business with no existing clients getting our message across to the right people quickly was key. We were so impressed with the speed that Wild Vine understood us as a business and the people we should be speaking to to drive maximum results within the budget. At all times we have found Wild Vine to be professional, knowledgeable, trustworthy and personable. They continue to identify opportunities and deliver great results and we feel very fortunate to have them as our Marketing Experts.”
Arron Collins-Thomas, TONIQ Founder and Owner
key services.
Strategic planning • Copywriting • Design • Web development • Photography • Film production • PR • Paid media
